HubSpot 
Marketing Hub SaaS+3 Webinar Registration, Reminder & Replay Toolkit
A ready-to-launch webinar automation pack that captures live registrations, nurtures registrants with timely reminders, delivers on-demand access, and drives post-event follow-up—all while keeping your lists, emails, and forms perfectly in sync.
Add to LibraryOverview
This module combines three purpose-built workflows, four smart lists, seven pre-written emails, and three conversion-optimized forms to run every phase of a webinar—from sign-up to replay access—on autopilot.
- Live Registration & Reminder Workflow
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Enrolls contacts via the Live Registration Form and instantly sends a branded confirmation email.
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Drops attendees into the Live Webinar – Registered list and schedules three reminder emails (1 week, 24 hours, and 30 minutes before go-time).
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Uses branching to stop reminders once a contact joins the session, preventing “see-you-soon” messages from hitting active attendees.
- Live Follow-Up Workflow
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Listens for attendance data to sort contacts into Attended and No-Show lists.
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Fires an immediate “Thank You” email to attendees and a personalized “Sorry We Missed You” email with the recording link to no-shows.
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Sends the Post-Webinar Feedback Form to attendees after 24 hours, feeding responses back into your CRM for future segmentation.
- On-Demand Access Workflow
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Promotes evergreen leads to the On-Demand Registrants list via the On-Demand Access Form.
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Delivers the replay link in the On-Demand Access Email and tags contacts for nurturing programs or product-led follow-ups.
Together, these assets give marketers a full, closed-loop system that captures interest, maximizes attendance, and extends the life of every webinar through on-demand content—without manual intervention.
Best Practices
Keep forms light
Ask only for fields you’ll actually use; progressive profiling can capture additional data later.
Leverage re-enrollment
Allow contacts to re-enter the Reminder workflow for future webinars by enabling re-enrollment on the registration trigger.
Mind your send windows
Schedule reminders during business hours in the audience’s time zone to avoid being buried overnight.
Use lists as safeguards
Reference Registered, Attended, and No Show lists as suppression lists in other campaigns to prevent mixed messaging.
Personalize follow-ups
Merge first-name and webinar-topic tokens into the Thank-You and No-Show emails to lift click-through rates.
Segment feedback
Route low NPS or negative feedback responses to your success team for rapid outreach.
Recycle the framework
Clone the three workflows and swap the event name/date to spin up future webinars in minutes.